|The Internet is considered by everyone as the fastest growing medium in all history. It has the capability of offering a wide range of opportunities for people in the world of marketing and business. It can make or break one?s business by how well the creator of the web site operates it. Why conducting research or use polls helps in driving traffic to one?s site When you are generating an income in your web site, the best way to obtain more cash is to generate maximum traffic to your site. With web site traffic, you must take notice not only in terms on how many unique visitors visit your site, but you must also be able to get a deep understanding on who those users are and what are they really looking for in your site. Getting to know the real reason behind their visits to your web site can aid you in marketing your site directly to the most responsive and regular target readers. One of the easiest ways and can be considered as a very efficient method is to find out more information by conducting research or the use of polls. In the past, surveys were mostly conducted through clip boards and phone calls, with the presence of the Internet today however, brings more effectiveness, resourcefulness and effortlessness to the whole process of conducting research or using polls. Adding these surveys or polls allow you to get feedback from your visitors and is also a great way to engage customers into you web site. What type of information should be answered to one?s research or polls The information that you would want to collect would somehow depend on how to make the best out of it. Although you may need to include general information such as name, gender, age, education level, location, occupation, etc., you must also avoid asking too personal questions. People might not be comfortable with your questions thus you?ll turn people off resulting to an unproductive goal. How to distribute and conduct one?s research or polls You may get better results and feedbacks if there are more people who can answer to your questions. To reach more people would mean distributing your surveys as widely as possible. Here are some services that will help you distribute your online surveys: ? Zoomerang. Zoomerang allows online businessmen to make online surveys. ? Survey Site. Is a site that dedicates in evaluating web sites, e-mail surveys and pop-up polls. ? InfoPoll is an online survey software which offers anyone in generating questionnaires and gather an instant feedback easily. ? Add-A-Form gives anyone a professional series of surveys containing more options than any other surveys and also offers a free public domain. Benefits of conducting research or the use of polls Here are some of the benefits you could actually get out of providing online surveys to your audience: ? Capacity to collect unbiased information from unsystematic sample, ? It is a cheap and simple way of gathering data. ? Immediate results can be sent directly to an e-mail address or to a database. ? Provides more number of visits thus driving more traffic to your web site. Other than effectiveness, an advantageous aspect of conducting an online research or poll is the assortment of the methods with which you can execute. You could always employ short polls and surveys into pop-up windows of your home page or send your HTML polls straight to your registered members or subscribers of your web site.